Do colors matter in your corporate logo design? Yes, they definitely do. As far as logos are concerned, they represent your brand image. There are certain colors that best reflects a specific industry type. Suppose you are looking for electronic gadgets, would you like to have a look at a company's logo that has a flashy red in its logo? No you will not. You will be looking for something more elegant and stylish like the color blue. Remember to use colors that best reflects your brand.
Here are some insights on what colors to choose for your corporate logo.
Bring out the Feel
A corporate logo should have a color that aptly brings out the energy and emotions of your business activities. If you are a restaurant owner, then use red for your logo since red is a great appetizer. On the contrary if you run a hospital, use of white or somber colors is recommended. Hire a professional graphic design expert to help you choose the right colors in case you are confused.
Express Optimism
Your logo should communicate positive vibes to the customers. Use black if you are in sales. On the other hand, if you are into academic services, use of blue is the best. If you have a website dedicated for travel and tourism, you can use green. Choose wisely so that the color creates a positive impact on the user's mind. Bring out the essence of your business or the industry you are in. Do not send any negative or wrong messages through your logo. Have a brainstorming session with your graphic artists.
Be Lively
Your corporate logo must have a lively feel. Ask yourself whether you are happy with the color that you have chosen. If you can't please yourself, you cannot please your customers. Your company logo should have a color that reflects the lively nature of your business. This will create a better and stronger impact on the customer's mind.
Avoid Two Vivid Colors at One Time
You should maintain balance when you are choosing colors for your corporate brand. Strictly avoid use of two brighter colors in the logo at the same time. It will hurt the viewer's eyes and give the logo a bad look. Depending on the nature of your business, use one bright and another subtle hue, if there is a need of using two colors.
Colors Identifies a Brand
The logo of your corporation should be instantly identifiable. The colors used should be that appealing that they can be recognized even when viewed from a distance. For example, if you look at the McDonalds's logo, you instantly recognize it as a fast food brand with its red and yellow colors.
Colors Strengthens your Brand
You should choose a color that reinforces your corporate message. For example, if you are a technology company, use blue since it tunes well in representing innovation, skills and trust. Remember that blue is a color that is associated with trust, dependability and protection. It is a color that is strong as well as appealing.
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